To Each Their Own- Which One are You?

Honda Civic, the brand that has been working on the U.S. market for years, has launched a new campaign. The latest campaign is known as ‘To Each Their Own.  The idea behind this creative effort is to puts American customer, their character and expectations in the focus and pledges to cater to every customer type.

To celebrate its popularity and special relationship between the automaker and its customers, the brand rolls out 2012 Honda Civic campaign dedicated to the launch of ninth-generation 2012 Civic model lineup that consists of:

— Civic Sedan (Civic DX, Civic LX, Civic EX and Civic EX-L)
— Civic Coupe (Civic DX, Civic LX, Civic EX and Civic EX-L)
— High-efficiency and value-oriented Civic HF (new)
— High-performance Civic Si Sedan and Civic Si Coupe
— Ultra-efficient Civic Hybrid (with new Lithium-Ion batteries)
— Ultra-clean Civic Natural Gas, previously known as Civic GX (available at qualified dealers nationwide).

To emphasize attention to every customer’s expectations and personality, in its new campaign, Honda introduces 5 characters of the campaign saying that Honda Civic has something to offer to anyone of them.

• Teeny who is “your average co-ed monster” prefers Honda Civic HF
• Jack the Urban woodsman who “is a friend to all woodland creatures” owns Civic Hybrid
• Cesar, a macho man wearing a red mask who believes that “behind every great mask there is a great man—and behind every great man there is a great car” rocks the Civic Coupe
• Mitch the Zombie salesman has a taste for the finer things in life. This man about town is addicted to technology. Mitch is one smooth operator in that 2012 Civic EX-L.
• Ninja aka Aiko is always ready to make a smooth getaway in her Civic Si.

Anyway, you may meet all the fantastic fivesome at automobiles.honda.com and learn more of each of them as well as about the improvements of 2012 Honda Civic model lineup at Brickell Honda.

Also let us know which character are you most like?